Comprehensive Speculative Rebrand Identity & Design System· Germantown, NY ·2026
Tousey is a winery and cocktail bar in Germantown, NY, with a great room and a loose, friendly energy. Its branding didn't have that energy yet, so I built a speculative identity around the place.
The system starts with a chunky red wordmark that has a cocktail glass tucked into the Y. A warm palette of cream, orange, crimson, and charcoal carries it through a cocktail menu, coasters, two-sided business cards, a wine label, and social graphics.
